Advances in Advertising Research (Vol. VII): Bridging the - download pdf or read online

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

concentrating on quite a number ads codecs, this publication presents overseas state of the art learn inter alia at the speedy evolving and more and more advanced advertisements panorama that increases a couple of demanding situations for advertisers. additional learn is required to lead offerings concerning advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in ads learn are released through the ecu advertisements Academy (EAA). This quantity is a selective number of study provided on the 14th foreign convention in ads (ICORIA), which used to be held in London (UK) in July 2015. The convention accumulated greater than one hundred fifty members from a variety of international locations from approximately all continents, together with Europe, North and South the United States, Asia, and Australia.

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend


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